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Category: Alignment

Marketing and Sales Alignment
Alignment / Customer Experience

Why Have We Still Not Cracked the Code with B2B Marketing and Sales Alignment?

Dr. Mary Shea, a principal analyst for B2B marketing with Forrester Research, recently wrote a piece entitled, “B2B Buyers Make the Case for Better Marketing and Sales Alignment.” In that …

Sales and Marketing Alignment
Alignment

Sales and Marketing Alignment: What the Experts Have to Say

The CMO Council recently published a report entitled “Closing the Gap: The Sales and Marketing Alignment Imperative.” Among other key findings, the study revealed that “there is an urgent need …

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