Skip to content
Kent Huffman
Menu
  • Home
  • Experience
  • Leadership
  • Honors
  • Personal
  • Blog

Category: Branding

Trademarks and Trade Names
Branding

Trade Names vs. Trademarks: Knowing and Appreciating the Differences

Whether you’re responsible for the marketing function at a small, mom-and-pop business or a large, international conglomerate, understanding the differences between your trademarks and trade names—and how to leverage and …

Social Standard Bearer
Branding / Leadership / Social Media

Is Your Brand a Social Standard Bearer?

Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance …

Marketing and Branding Goals, Strategies, Objectives, and Tactics
Branding / Marketing Strategy

Marketing and Branding Goals vs. Strategies vs. Objectives vs. Tactics

There has always been confusion in marketing and branding circles as to not only the differences among goals, strategies, objectives, and tactics, but how they relate to—and are dependent on—each …

Brand Rivalry
Branding

Is a Public Brand Rivalry an Effective Marketing Tool?

Just about any successful salesperson will tell you that the best way to motivate a buyer is to keep the conversation focused on the positive aspects of your own product …

Recent Posts

  • 53 Signs Your Marketing Isn’t Working
  • For a Customer Experience with a Big Impact, Think Small
  • The Fractional CMO: A Growing Trend
  • The Evolution of Push vs. Pull Marketing
  • Establishing Your Personal Leadership Platform

Categories

  • Alignment
  • Branding
  • Change Management
  • Content Marketing
  • Customer Experience
  • Leadership
  • Marketing
  • Marketing Automation
  • Marketing Strategy
  • Public Relations
  • Social Media
  • Trends

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Connect With Kent
17330 Preston Road, Suite 200D, Dallas, TX 75252
4165 North U.S. Highway 69, Mineola, TX 75773
972.979.6164
© 2014-2020 Kent Huffman. All rights reserved.
Site design by DigiMark Partners.