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Category: Customer Experience

Customer Delight
Customer Experience

For a Customer Experience with a Big Impact, Think Small

For many businesses, successfully creating a memorable customer experience is a big deal—a really BIG deal. They spend countless hours and invest substantial resources to impress and pamper their customers. …

Fractional CMO
Change Management / Customer Experience / Leadership / Marketing / Marketing Strategy

The Fractional CMO: A Growing Trend

Not every small or mid-sized business needs—or can afford—a full-time marketing executive. But those same organizations would invariably benefit from the knowledge and leadership that an experienced and accomplished Chief …

Marketing and Sales Alignment
Alignment / Customer Experience

Why Have We Still Not Cracked the Code with B2B Marketing and Sales Alignment?

Dr. Mary Shea, a principal analyst for B2B marketing with Forrester Research, recently wrote a piece entitled, “B2B Buyers Make the Case for Better Marketing and Sales Alignment.” In that …

Listening
Customer Experience

Transforming the Customer Experience By Simply Listening

The power, immediacy, and far reach of social media is radically altering the customer relationship landscape. As a result, your customer service approach must recognize and process both positive and …

Customer Experience
Customer Experience

To Understand Your Customer Experience, Experience Being Your Customer

I know that title is a bit of a tongue twister, but it’ll make more sense to you after you read this post—at least, I hope it will. There is …

Recent Posts

  • 53 Signs Your Marketing Isn’t Working
  • For a Customer Experience with a Big Impact, Think Small
  • The Fractional CMO: A Growing Trend
  • The Evolution of Push vs. Pull Marketing
  • Establishing Your Personal Leadership Platform

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