Skip to content
Kent Huffman
Menu
  • Home
  • Experience
  • Leadership
  • Honors
  • Personal
  • Blog

Category: Marketing Strategy

Fractional CMO
Change Management / Customer Experience / Leadership / Marketing / Marketing Strategy

The Fractional CMO: A Growing Trend

Not every small or mid-sized business needs—or can afford—a full-time marketing executive. But those same organizations would invariably benefit from the knowledge and leadership that an experienced and accomplished Chief …

Push vs. Pull Marketing
Marketing / Marketing Strategy

The Evolution of Push vs. Pull Marketing

In this age of anywhere/anytime Internet access, mobile devices, and social media, buyers can actively select and target the products they want to pursue by gathering information and making informed decisions. …

Marketing and Branding Goals, Strategies, Objectives, and Tactics
Branding / Marketing Strategy

Marketing and Branding Goals vs. Strategies vs. Objectives vs. Tactics

There has always been confusion in marketing and branding circles as to not only the differences among goals, strategies, objectives, and tactics, but how they relate to—and are dependent on—each …

Strategic Marketing Plan
Marketing Strategy

7 Elements of an Effective Strategic Marketing Plan

I’ve seen it happen to marketers many times. I’ve even done it myself. You start a new job or a new year, excited about the opportunity to be successful and truly …

Recent Posts

  • 53 Signs Your Marketing Isn’t Working
  • For a Customer Experience with a Big Impact, Think Small
  • The Fractional CMO: A Growing Trend
  • The Evolution of Push vs. Pull Marketing
  • Establishing Your Personal Leadership Platform

Categories

  • Alignment
  • Branding
  • Change Management
  • Content Marketing
  • Customer Experience
  • Leadership
  • Marketing
  • Marketing Automation
  • Marketing Strategy
  • Public Relations
  • Social Media
  • Trends

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Connect With Kent
17330 Preston Road, Suite 200D, Dallas, TX 75252
4165 North U.S. Highway 69, Mineola, TX 75773
972.979.6164
© 2014-2020 Kent Huffman. All rights reserved.
Site design by DigiMark Partners.