13 Marketing Trends for 2017 that B2B Marketers Need to Understand

13 Marketing Trends
It’s important to be aware of what’s trending in the marketing discipline, as it changes and evolves almost daily. That not only makes the profession challenging, but keeps it infinitely interesting as well.

Steve Olenski and I recently co-authored an article for Forbes entitled “13 Marketing Trends for 2017 that B2B Marketers Need to Understand.” Here are the trends we discuss in detail in that piece:

  • Custom experience balance
  • Executive branding
  • Artificial intelligence/machine learning
  • Visual content marketing
  • Influence marketing
  • Native advertising
  • Agile marketing
  • Experiential marketing
  • Social media
  • Mobile marketing
  • Next-gen automation
  • Alignment and collaboration
  • Outsourced marketing executives

Please take a look at the article on Forbes.com and let Steve or me know what you think. Thanks!

A final thought: “Wherever I see people doing something the way it’s always been done, the way it’s ‘supposed’ to be done, following the same old trends, well, that’s just a big red flag to me to go look somewhere else.” ~Mark Cuban