Whether you’re responsible for the marketing function at a small, mom-and-pop business or a large, international conglomerate, understanding the differences between your trademarks and trade names—and how to leverage and …
Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance …
There has always been confusion in marketing and branding circles as to not only the differences among goals, strategies, objectives, and tactics, but how they relate to—and are dependent on—each …
Just about any successful salesperson will tell you that the best way to motivate a buyer is to keep the conversation focused on the positive aspects of your own product …
