For many businesses, successfully creating a memorable customer experience is a big deal—a really BIG deal. They spend countless hours and invest substantial resources to impress and pamper their customers. …
Not every small or mid-sized business needs—or can afford—a full-time marketing executive. But those same organizations would invariably benefit from the knowledge and leadership that an experienced and accomplished Chief …
Dr. Mary Shea, a principal analyst for B2B marketing with Forrester Research, recently wrote a piece entitled, “B2B Buyers Make the Case for Better Marketing and Sales Alignment.” In that …
The power, immediacy, and far reach of social media is radically altering the customer relationship landscape. As a result, your customer service approach must recognize and process both positive and …
I know that title is a bit of a tongue twister, but it’ll make more sense to you after you read this post—at least, I hope it will. There is …
