How Social Media is Impacting Public Relations
It wasn’t that long ago that sending out information-rich news releases would stimulate organized, phased coverage of a new product release or an important event for your organization. If newsworthy …
Is Your Brand a Social Standard Bearer?
Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility, have a relatively high tolerance …
How Social Media Marketing is Like Bass Fishing (Part 2)
(Continued from part 1…) Moments after the next cast, the rod tip dove straight downward, almost touching the water’s surface. This was no bluegill, that’s for sure! Sammy jerked his …
How Social Media Marketing is Like Bass Fishing (Part 1)
Back in 2012, I made the decision to write a book about social media marketing—one that fills in some of the blanks. In it, I focused on the personal behavioral traits …